"Design Instagram." Can You Answer That?
Watch how system thinkers answer in 60 seconds—without freezing.
Taught by Kay Ashaolu, UC Berkeley Lecturer
▶ Watch free • No signup required • 8 min
Full access immediately • 7-day money-back guarantee
"Kay has this incredible ability to make any complex technical challenge seem very simple."
— Former UC Berkeley Student
What Students Say
Real feedback from course participants
I am liking the course. Will definitely recommend to folks around.
— Course Student
Thank you professor! I just bought the course. You are awesome! Thanks again.
— Course Student
I find your teaching very valuable and needed for me to get back into the job market.
— Course Student
I have pre-ordered courses 2 to 4 and am excited to learn the 'real' stuff from your vast experience.
— Course Student
The way Kay integrates AI tools into his teaching gave me the confidence I once had in software development.
— Student
Kay has this incredible ability to make any complex technical challenge seem very simple.
— Former UC Berkeley Student
Kay has that rare gift of not only demonstrating deep expertise in his field, but also being able to communicate his insights in a way that is understandable to wide audiences.
— Former Colleague
I see a lot of value in your courses.
— Course Student
I am all set and excited to learn from the courses!
— Course Student
The way Kay teaches software development has helped me use tools like Claude Code more effectively.
— Student
He is an inspiring role model for leadership in the tech industry, combining technical excellence with a supportive approach.
— Former Student
Kay is deeply committed to creating an inclusive, supportive learning environment. His approachability and genuine care make him an invaluable resource, especially for those aspiring to advance in software engineering.
— Former Student
7-day money-back guarantee
What Will This Course Do For YOU?
For Engineers
Answer any "Design X" interview question systematically.
No more freezing. No more guessing at technologies.
For Data Scientists
Ship your models to production without waiting for engineers.
Your model is 5% of the system. Learn the other 95%.
For Bootcamp Grads
Answer the system design questions bootcamp didn't teach you.
Stand out from other bootcamp grads in interviews.
Why This Course?
There's plenty of free content on system design. Here's why this is different.
A Framework That Doesn't Exist Elsewhere
YouTube teaches Redis. Blog posts explain Kafka. But where's the systematic framework? 7 building blocks. Every system. Developed over 10 years at UC Berkeley.
Feedback On Your Thinking
Free resources teach concepts but don't tell you if you're applying them correctly. This course includes AI-powered feedback on your designs.
A Rare Combination
20+ years building commercial software. 10+ years teaching at university level. Most practitioners can't teach. Most teachers haven't built.
Let's Talk About Price
What others charge:
- Interview prep courses: $500–$2,000
- Bootcamps: $10,000–$20,000
- 1-on-1 coaching: $200/hour
What failing costs you:
- One failed interview: 3–6 month cooldown
- Staying at current level: $20K–$50K/year in lost salary
- Waiting for "someday": Opportunities passing you by
This course: $299
Or 4 payments of $75/month
Less than one hour of coaching. Less than one month of the raise you'll negotiate.
The 7 Building Blocks
Every system you'll ever design—Instagram, Netflix, Uber, Slack—uses these same 7 components.
Once you see it, you can't unsee it. The video above proves it with Instagram and Uber.
Learn With a Cohort, Not Alone
Every Sunday, a new cohort starts. Join 75+ engineers who've already completed this transformation.
Ask questions, share insights with your cohort
75+ engineers have completed this journey
No mandatory live sessions
Next cohort starts Sunday
Loading...
Full course access immediately upon purchase - cohort is for learning together
Built for Everyone Who Works With Software
This framework is deliberately technology-agnostic. No code. No syntax. Just patterns.
For Non-Engineers:
You don't need to know Python, JavaScript, or any programming language. The 7 building blocks are concepts, not code. If you understand "photos need to be stored somewhere," you can learn this.
For Experienced Engineers:
You know Redis, Postgres, Kafka. So why this? AI agents speak natural language. "Key-Value Store for sessions" maps directly to what Claude and Cursor understand. This framework bridges your knowledge to AI's capabilities.
Frequently Asked Questions
That said, the interactive labs use Python for hands-on experimentation. Even if you're not a Python expert, the code is simple and heavily commented. The goal is understanding behavior, not writing production code.
When you tell Claude Code "use Redis for caching," it has to interpret what you mean. When you say "Key-Value Store for session data with 24-hour TTL," it implements exactly that.
This framework gives you technology-agnostic vocabulary that maps directly to how AI agents understand instructions. It's not about learning new concepts—it's about translating what you know into language that commands AI precisely.
Ready to Complete Your Transformation?
This free preview showed you how to design Instagram-like features. The complete course series teaches you the 7 universal building blocks + 3 external entities that compose every system you'll ever work on - from Netflix to Uber to Slack.
Course I: Universal Building Blocks (Required Foundation)
Master the 7 fundamental building blocks and 3 external entities. Learn systematic pattern recognition, trade-off analysis, and architectural decision-making that AI cannot replicate.
Course II: Content Systems (Coming Soon)
Apply building blocks to Instagram, Netflix, YouTube patterns. Master read-heavy workloads, caching strategies, and CDN patterns for global content delivery.
Course III: Real-Time Systems (Coming Soon)
Learn Slack, Discord, WhatsApp patterns. Master real-time messaging, WebSocket patterns, and low-latency communication architectures.
Course IV: Business Integration Systems (Coming Soon)
Master Stripe, Shopify, Salesforce patterns. Learn payment processing, transaction handling, and enterprise integration that directly impacts business revenue.
Complete 4-Course Bundle
Course I available now. Courses II-IV unlock on release.
Lock in launch pricing before courses release
Start Your Transformation Today
The engineers, data scientists, and technical leaders who thrive aren't the ones who write more code—they're the ones who understand how systems work and why architectural decisions matter.
Next cohort starts Sunday
Loading...
Full access immediately • 7-day money-back guarantee
Join 75+ engineers already enrolled